As we showed into one of our blog article, some content marketing go viral, while other content will not.
Let’s see 5 SEO techniques for more organic traffic!
1. Improve titles and descriptions to boost CTR
SEO isn’t just about ranking. Let’s say that you rank #1 for a keyword with thousands of monthly searches. You won’t get traffic unless people actually click on your page in the search results. That’s why it’s important to optimize for clicks. Two main things affect your click-through rate (CTR):
- Title tag
- Meta description
Make them as enticing as possible by:
- Including “power” words;
- Making your USP clear;
- Demonstrating a clear benefit;
- Aligning them with search intent
2. Boost underperforming pages with internal links
Internal links are backlinks from other pages on the same website. The blue words in this sentence form an internal link to our anchor text guide.
Why are they important? Because they aid the flow of “authority” around your website.
Many also believe that internal link anchors (the clickable words) influence Google rankings. It’s important to note that you should have a good internal linking structure to begin with. We recommend using a “silo” structure, which looks like this:
3. Use the “Middleman Method” to boost the authority of “money” pages
Building links ain’t easy, but building links to “money pages” can feel near impossible.
- Ecommerce product/category pages
- Landing pages
- Affiliate pages (reviews, etc.)
- Brick ‘n’ mortar services pages
- … they’re all a nightmare when it comes to link building.
Solution: use the “Middleman Method.” It goes something like this:
- Create a piece of topically-related informational content (e.g., a blog post)
- Build links to that
- Add internal links from that page to your “money” page
- In effect, the blog post becomes the middleman.
Watch the video below in order to better understand what Middleman Method is and why is this method one of the top 5 SEO techniques for more organic traffic:
4. Refresh existing content
Sometimes content that used to perform well in the search engines ceases to do so.
It’s usually old posts and pages that suffer from traffic drops. Try popping a page published over six months ago into Site Explorer, then look at the Organic traffic graph. If the graph drops off like Niagara Falls ??, then it’s ripe for a refresh.
If you’re a Google Analytics user and would prefer to do this more methodically, go Google Analytics and navigate to the Landing pages report: Google Analytics > Behaviour > Site Content > Landing Pages. Then set your period to the most recent full 12 months, filter for organic traffic only, and add “month” as a secondary dimension.
It’s also worth checking the SERP of the primary keyword for each page for signs of freshness as a ranking factor.
There are sometimes legitimate reasons for traffic drops that aren’t anything to do with “freshness” such as:
- Algorithm updates
Always investigate the reasons behind any traffic drops before rewriting or refreshing content.
5. Take advantage of your competitors’ dead pages to build links
Most websites have some dead pages, including your competitors.
And if your competitors’ dead pages are relevant (or at least semi-relevant) to your business, and have backlinks, then there’s scope to win those backlinks for yourself.
Of course, there are a lot of SEO techniques for more organic traffic, and this post lists only a few of the many tactics you can use to increase traffic to your website.
This is a summary. Read the full article HERE.