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All you have to know about FULL DIGITAL MARKETING SERVICES

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing is any form of marketing products or services that involves electronic devices.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

According to Neil Patel, the 7 big categories of ONLINE MARKETING are:

SEO

Search Engine Optimization means you have to work on your article in order to make Google very likely to include your post as one of the top results.

SEM

Search Engine Marketing is a complex strategy with link building, pay-per-click campaigns, content marketing, social media marketing and other.

CONTENT MARKETING

Content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

SOCIAL MEDIA MARKETING

Social media marketing is the use of social media platforms and websites to promote a product or service, such as Instagram, Facebook, LinkedIn or others.

PAY-PER-CLICK ADVERTISING

PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

AFFILIATE MARKETING

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

EMAIL MARKETING

Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business.

The 4 big categories of digital OFFLINE MARKETING are:

ENHANCED OFFLINE MARKETING

This is a form of marketing that is entirely offline, but enhanced with electronic devices.

RADIO MARKETING

Radio Marketing is simply the ads that you listen in the middle of the shows. Companies pay for campaigns to be played on the radio.

TELEVISION MARKETING

Television advertisings have been around for more than half a century and still television advertisings can be great for business.

PHONE MARKETING

Phone marketing is the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures.

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