At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas: Length of words and sentences Grammar Structure of content Use of language Poor

Conversion Rate Optimization is, basically, the science behind optimizing the conversion rate of a specific online project. The fact is the following: take any online project you want and optimize it as long or as good as you want. Make it perfect! Get to the 1st Google Page and go with it to the client.

Companies and agencies alike place on social media when thinking about their SEO strategy. In 2014, Google’s Matt Cutts (now with the US Digital Service) released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This statement threw marketers for a loop; they had

SERM stands for Search Engine Marketing Reputation, or, in other words, the actions accomplished by SERM specialists in order for a certain online business to maintain its reputation. Why is it compulsory for any business to maintain its reputation? Let’s take a car brand, like Ferrari. It is absolutely magnificent to pronounce it, to admire

Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. If you want more of the first kind, you’ve got to put your readers first. By now, you probably know that one of the ways to fail in business is to ignore

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. That last point is an important one—this isn’t just about Google. People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.

While looking for professional SEO (Search Engine Optimization) services, a client has to know, first of all, what professional SEO means. SEO stands for Search Engine Optimization and, as we explain on our SEO service page, it is, basically, the science behind ranking a certain page or a certain post as high as possible on