Some content marketing may go viral, bringing a flood of new visitors to your site, while others will languish in the archives. If you want more of the first type, you must prioritize your readers.
You’re certainly aware that ignoring the needs and desires of your target audience is one of the most common ways to fail in business. Your content will not convert if you develop it without a well-thought-out and defined approach.
“Business-to-business (B2B) marketers that have a defined plan are more effective and less challenged with every area of content marketing,” according to the Content Marketing Institute.
The initial wave of content marketing was straightforward: bloggers, content writers, and marketers focused their material on a certain keyword, sure that Google would index and rank their sites ahead of their competition.
The next generation of content marketing is proving to be far more difficult. Success is absolutely attainable for those who are ready to put in the effort and adjust their approach. The most important distinction is that your content must convert well.
In this article, we’ll go over 6 strategies to get your website discovered on Google (and everywhere online) so you can start attracting visitors and developing your business.
1. Begin by writing for your intended audience
There’s a reason why this SEO writing advice is at the top of the list. It appears simple enough, yet many businesses create content for the wrong reasons. Write material that appeals to your target market’s interests or answers their inquiries. Not every post needs to be about your product or service, but they should all be connected to your sector. Write SEO-friendly, engaging, and educational content to establish yourself and your organization as an industry authority, and do it better than your competitors.
2. Optimize the pages of your website for certain keywords
Google isn’t only looking for good sites. It detects relevant internet pages that are most appropriate for certain queries. It’s one thing to write keyword-relevant ads with high quality ratings. However, you must also consider your on-page SEO.
Make sure that each page of your website is clearly focused on a single topic. This entails performing extensive keyword research to identify high-volume, relevant keywords and putting them into your page and meta tags. The more specialized and targeted the topic, the more chance each page has of being on Google’s first page and being seen.
3. Make your posts relevant
Your post’s content may be excellent, but it may easily be lost in a disorganized, inefficient style. Using headlines to break up your information into smaller paragraphs provides for an easy read that keeps your readers interested. Back-end organization is also important for search engines. To maintain a well-structured article, use the correct tag hierarchy when tagging headings (H1 for titles, H2 for subtitles).
4. Obtain Google verification
Google crawls the internet and finds your website pages based on how simple they are to read and classify. Do you want Google to be able to crawl your pages even faster? Use Google My Business to add your business to Google Maps.
This is how you do it:
- Create a Google My Business account
- Find your business on Google Maps
- Claim your business on Google Maps
Google will verify your business once you’ve claimed it, and you’ll be able to improve your Google My Business listing. The more thorough your company listing is, the more impressions and clicks (i.e. being seen) your business (and website) will receive on Google.
5. Make Google’s crawling of your sites as simple as possible
Google crawls the web on a regular basis, adding new pages to its index and updating the profiles of those that are already there. The easier you make it for Google to crawl your website and learn what it needs to know, the faster it can index and retrieve your content for searches. This translates to:
• Using keywords relating to your goal topic in your page’s meta title, URL, meta description, and picture tags (a core component of image SEO).
• Internally connecting your website’s pages to make it easier to crawl as a whole (and more authoritative).
• Conduct a technical SEO assessment of your website to check that no indexation issues exist.
6. Use social media to promote your work
Social networking is a great tool for expanding your content’s reach and encouraging sharing. Use interesting descriptions and a call-to-action to promote each new piece on social media sites and in forums. Because the strength of social media resides in sharing, having share buttons on each of your blog articles is essential. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a lift and may increase your click-through rates if you want greater control over how they appear when they’re shared.
You are not required to advertise your business every time you make a post. A decent general rule is that around 20% of your postings should be directly promotional of your brand. The remainder should include informative how-to’s and tutorials you’ve written, as well as other fascinating material.
A written content marketing strategy should have a mix of different types of content to reach various audiences while also providing brand value to the company. So if you want to get your content viral you need to follow the steps provided above.