At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas: Length of words and sentences Grammar Structure of content Use of language Poor

Conversion Rate Optimization is, basically, the science behind optimizing the conversion rate of a specific online project. The fact is the following: take any online project you want and optimize it as long or as good as you want. Make it perfect! Get to the 1st Google Page and go with it to the client.

Companies and agencies alike place on social media when thinking about their SEO strategy. In 2014, Google’s Matt Cutts (now with the US Digital Service) released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This statement threw marketers for a loop; they had